What is RouteForms
A Google Forms → Slack delivery service with rule-based routing. This page is the reference card; the marketing version lives at /routeforms-overview.
Scope
RouteForms accepts Google Forms responses (via a thin Apps Script installed in the form) and posts them to Slack channels via incoming webhooks. Between the form and Slack, it applies user-configured IF-THEN routing rules to decide which channel each response lands in.
That is the complete scope. RouteForms does not:
- Post to Slack DMs (channel webhooks only).
- Generate AI summaries of responses.
- Schedule reminders or follow-up posts.
- Send to non-Slack destinations (no Notion / Discord / email out of the box).
- Store or analyse the form data itself. Google Forms remains the system of record.
Architecture
Three components, in submission order:
Google Forms
↓ (form-submit trigger)
Apps Script (installed by you, generated by us)
↓ (HTTPS POST to our webhook)
RouteForms backend
↓ (evaluates routing rules)
Slack incoming webhook
↓
Slack channel- Apps Script. A small handler bound to the form, generated by us and installed by you. Catches the form-submit event, collects every field, and POSTs to a per-form RouteForms webhook URL. The script is available in our generator if you want to review or modify the source.
- RouteForms backend.Receives the POST, looks up the form's routing rules, evaluates them top-to-bottom, and POSTs to the matching Slack webhook URL. Records the attempt in the per-form delivery log.
- Slack incoming webhooks. Standard Slack webhook URLs created by you in your Slack workspace. RouteForms holds them encrypted and posts on your behalf.
Plan tiers
The exact limits per plan:
| Plan | Price | Responses | Forms | Rules / form | Client workspaces |
|---|---|---|---|---|---|
| Free | $0 | 30 / month | 1 | 0 | — |
| Solo | $7 / mo or $70 / yr | Unlimited | 5 | 10 | — |
| Agency | $49 / mo or $490 / yr | Unlimited | Unlimited | Unlimited | Unlimited |
Full plan details: pricing. Limits enumerated: /docs/routeforms-limits.
Adjacent products
RouteForms is purpose-built for the Google-Forms-to-Slack hop. If you need workflows we don't cover, the right tools are:
- Zapier / Make: general-purpose automation. Use these when the form needs to fan out to multiple destinations beyond Slack.
- Form Director: broader Google Forms automation with Google Docs / Sheets / Calendar destinations. Use when document or calendar generation is part of the workflow.
- Slack Workflow Builder: native Slack-side automation for scheduled reminders and interactive Slack-triggered workflows. Use when the trigger and target are both Slack.
- Apps Scriptalone, if you want zero external dependency and don't need our delivery log, routing rules, or retries.
The full landscape comparison is at /best-google-forms-to-slack-tools.