Real estate
Hot leads in a hot channel
IF Budget > 50,000 → #hot-leads
Lower-budget enquiries go to a follow-up channel instead of drowning your sales team.
Google Forms → Slack, with routing
Route every Google Form lead — and know who owns it.
Send responses to Slack, route each answer to the right channel, assign ownership, and catch delivery problems before a lead is forgotten. No code, no Zapier to maintain.
- One-click Slack connect
- Auto-detected form fields
- Know who owns each lead
- Delivery retries built in
RouteForms retries temporary Slack failures and tells you when something needs attention. You don't have to babysit the integration.
Slack connected · retroDefault channel: #new-leads
#hot-leads · Slack
F
RouteFormsAPPToday at 6:30 PM
:inbox_tray: New form response
Client: Northbridge Realty
Form: Website Enquiry Form
Matched rule: High budget lead
- Name:
- Sarah Chen
- Email:
- sarah.chen@gmail.com
- Budget:
- $75,000
- City:
- Austin
- Requirement:
- Downtown 2-bedroom
View submission in RouteForms →
Built for solo founders and agencies alike
If you're solo
One form, one Slack channel, peace of mind.
- Freelancers & consultants
- Coaches & tutors
- Indie SaaS founders
- Solo realtors
- Therapists & clinics
- Course creators
If you run forms for clients
One dashboard, every client routed correctly.
- Marketing agencies
- Lead-gen agencies
- Recruitment firms
- Real-estate brokerages
- Customer support ops
- Client services teams
How it works
Live in 3 minutes. Without Zapier.
No add-ons to install. No paid Zapier seats. Auto-retries and connection health checks are built in, so you don't have to babysit it.
- 01
Connect Slack
Connect your Slack workspace and pick the channel where responses should go. One click, no admin approval needed.
- 02
Connect your Google Form
Paste a small script into your form once. RouteForms detects your form questions automatically.
- 03
Send a test response
Confirm the response reaches Slack, then add simple rules when different responses need different channels.
Prefer to paste a Slack webhook URL yourself? Manual Slack connections are still supported under Advanced.
Rules
Route responses by what people answer.
Create simple rules that send the right form response to the right Slack channel. Pick a field from a dropdown, pick a channel from a dropdown, done. If nothing matches, the response goes to your default channel.
- Route by budget
- Route by service
- Route by location
- Route by urgency
- Route by client (Agency)
Rules · Website Enquiry Form4 rules
- 1When Budget is more than 50,000 → send to #hot-leadsMatch
- 2When Service contains Support → send to #supportIdle
- 3When Location is Austin → send to #austin-leadsIdle
- 4When Urgency contains Urgent → send to #oncallIdle
- If no rule matches→ #new-responses
No exact field names to type
RouteForms detects your Google Form questions during setup, so your rule dropdowns are ready when you build rules. Pick “Budget”, “Service needed”, or “Location” from a dropdown instead of copy-pasting question titles by hand.
Slack connected · retroDefault channel: #new-leads
#hot-leads · Slack
F
RouteFormsAPPToday at 6:30 PM
:inbox_tray: New form response
Client: Northbridge Realty
Form: Website Enquiry Form
Matched rule: High budget lead
- Name:
- Sarah Chen
- Email:
- sarah.chen@gmail.com
- Budget:
- $75,000
- City:
- Austin
- Requirement:
- Downtown 2-bedroom
View submission in RouteForms →
Reliability
Know when a response does not reach Slack.
RouteForms watches every form response, retries temporary Slack failures, and tells you exactly what needs attention before leads disappear.
- Automatic retries
Temporary Slack or network issues are retried automatically, so one small failure does not become a lost lead.
- Connection health checks
RouteForms watches for broken Slack connections, missing channels, and incomplete form setup.
- Plain-English failures
Instead of raw error codes, you see simple fixes like “Reconnect Slack” or “Pick another channel.”
- Activity for every response
See whether each form response reached Slack, where it went, and what rule matched it.
Needs attention3 items
- Slack had a temporary issueRetrying automatically
- #hot-leads channel unavailablePick another channel
- Lead Intake FormLast response reached Slack
Most form tools tell you a response was submitted. RouteForms tells you whether it actually reached the right Slack channel.
Templates
Pre-built for the forms you already run.
Pick a template when you create a form. We'll seed sensible routing rules. Tweak, test in the simulator, and ship.
Course enquiry
Right counselor, every time
IF Course contains Data Science → @ds-counselor
Full Stack enquiries go to another counselor. Empty budget? Route to follow-up.
Recruitment
Sort by role or location
IF Location contains Remote → #remote-hiring
Onsite roles land with the regional team. Senior roles get pinged to the partner.
Clinic / studio
Urgent first
IF Urgency contains Emergency → #urgent-leads
Routine appointment requests go to the front desk; emergencies page the clinical team.
Support / bugs
Page on-call only for sev-1
IF Priority contains Urgent → #oncall
Everything else flows to the support queue without disturbing your engineers.
Feedback
Escalate detractors
IF Rating < 3 → #support-escalation
Low ratings ping a human right away; everything else lands quietly in your feedback channel.
Why RouteForms
Basic plugins notify you. RouteForms routes, tracks, and protects your leads.
| RouteForms | Basic Slack plugin | Zapier | |
|---|---|---|---|
| Setup time | 2 minutes | 5 minutes | 15–30 minutes |
| Sentence-style routing on form fields | Built in, unlimited | No | Paths feature, paid tier |
| Try a rule on a sample response | Yes | No | No |
| Per-client Slack channels | Yes | No | Manual per Zap |
| Activity for every response | Every attempt logged | Fire and forget | Task history |
| Auto-retries + Needs-attention inbox | Built in | No | Email only |
| Free tier | 30 Slack messages / mo | Varies | 100 tasks / mo total |
Agency dashboardToday
- Northbridge Realty3 forms12all delivered
- Bloom Academy2 forms61 failed
- City Dental Clinic1 form1all delivered
- Northstar Recruiting4 forms18all delivered
4 clients · 37 responses today
For agencies
Run every client's lead routing
from one workspace.
Set client defaults, spot delivery problems, track response time, and share reports without exposing another client's data. Client summaries go to your inbox — your clients only ever see the reports you choose to share.
- Client workspaces
Group forms by client and set a default channel once — new forms inherit it.
- Client reports + secure links
Share a report clients open without a login. It expires and you can revoke it anytime.
- Health by client
See which client has a delivery problem, held leads, or unowned leads at a glance.
- Light agency branding
Put your agency name, logo, and footer on every client report.
Why teams switch
What changes the day you switch from Zapier.
Three common setups. Different scale, same problem.
If you're an indie founder
Your waitlist form pings Slack the moment someone signs up. When Slack hiccups, RouteForms retries automatically and shows you exactly what happened — no silent Zap failure to discover a week later.
Before
Zap broke silently
After
Failures retried + surfaced
If you're a solo realtor
A high-budget rule sends serious buyers to their own channel that pings your phone. Everything else queues quietly in follow-up, so you see the hot lead during the showing — not after.
Before
Every lead = same alert
After
Hot vs. follow-up split
If you run forms for clients
Group each client's forms in their own workspace and route to that client's channels. Failed deliveries roll up per client, so nothing hides in task history across a pile of Zaps.
Before
A Zap per client per form
After
One dashboard, every client
- < 2 min
- to first Slack notification
- $0
- extra Zapier task fees
- 100%
- of failed deliveries surfaced
Pricing
Simple pricing for forms that need to reach the right team.
Start free. Upgrade when you need routing rules, weekly summaries, or client reporting. Auto-retries and held-lead protection come on every plan.
Free
Best for proving your form reaches Slack
$0forever
- 1 form
- 30 Slack messages / month
- Over-limit leads are held, never lost
- One-click Slack connect + auto-detected fields
- Temporary Slack failures are retried automatically
- 7-day activity history
Free forever for one form. No card needed.
Solo
Best for one founder who can't miss a lead
$70/ year
$5.83 / mo · billed annually
- 5 forms
- Unlimited Slack messages
- Routing rules — send each answer to the right channel
- Weekly founder summary email
- Unclaimed-lead Slack reminders
- Email alerts when a delivery fails
- 30-day activity history
Most popular
Pro
Best for growing teams with more forms and routing
$190/ year
$15.83 / mo · billed annually
- 20 forms
- 50 routing rules per form
- Test a rule against past responses (backtest)
- Export delivery history as CSV
- 90-day activity history
- Everything in Solo
Agency
Best for agencies managing multiple clients
$490/ year
$40.83 / mo · billed annually
- Unlimited forms and routing rules
- Client workspaces with per-client default channels
- Client reports + secure links that expire and can be revoked
- Lightweight agency report branding
- Per-client weekly summaries to your inbox
- 180-day activity history
- Everything in Pro
14-day money-back guarantee.
When you reach your monthly limit, new leads stay visible in RouteForms instead of being deleted — upgrade and they flow to Slack automatically.
Compare plans
Everything is server-enforced — what you see is exactly what each plan unlocks.
| Feature | Free | Solo | Pro | Agency |
|---|---|---|---|---|
| Forms | 1 | 5 | 20 | Unlimited |
| Slack messages / month | 30 | Unlimited | Unlimited | Unlimited |
| Routing rules / form | — | 10 | 50 | Unlimited |
| Lead ownership workflow | ||||
| Response-time analytics | ||||
| Weekly founder summary | — | |||
| Unclaimed-lead reminders | — | |||
| Failed-delivery alerts | — | |||
| CSV export | — | — | ||
| Activity history | 7 days | 30 days | 90 days | 180 days |
| Client workspaces | — | — | — | |
| Client reports + secure links | — | — | — | |
| Agency report branding | — | — | — |
About
What is RouteForms?
RouteForms is a Google Forms to Slack routing tool. It sends every Google Form response to Slack instantly and uses simple rules, written like sentences, to send the right response to the right channel, client, or team.
Instead of building messy Zapier workflows or maintaining custom Apps Script, RouteForms gives you one-click Slack connect, plain-English rules, automatic retries when Slack hiccups, connection health checks, and client workspaces for agencies. Flat monthly price, no per-task billing.
For a longer, factual overview of what RouteForms is, who it's for, what it costs, and how it compares to Zapier, Make, and Google Apps Script, see the RouteForms overview.
At a glance
RouteForms vs Zapier vs Workspace add-ons
Quick comparison of the three categories of tool that actually solve this. Detailed head-to-heads are linked below.
| Feature | RouteForms | Zapier | Workspace add-ons |
|---|---|---|---|
| Google Forms to Slack | Yes | Yes | Yes |
| Conditional routing | Yes, every paid plan | Paths feature, Professional+ | Depends on add-on |
| Per-form activity | Yes | Task history (engineer-facing) | Depends on add-on |
| Failed-delivery retry | One click + idempotent | Manual replay (consumes a task) | Depends on add-on |
| Agency / multi-client workspaces | Yes (Agency plan) | Teams plan or one Zap per client | Depends on add-on |
| Pricing model | Flat $7 / $49 monthly | Per-task with overage | Varies |
“Workspace add-ons” covers tools like SlackQ (focused Google Forms → Slack) and Form Director (multi-destination form automation). Exact features vary by product. See the dedicated head-to-head pages below.
FAQ
Questions, answered.
Do I need to create a Slack webhook?+
No. RouteForms connects to Slack with one click and lets you pick channels from a dropdown. Manual Slack webhooks are still supported under Advanced if you prefer them.
Can RouteForms detect my Google Form questions?+
Yes. During setup, RouteForms reads your form questions and uses them in the rule builder, so you can create rules from dropdowns instead of typing exact field names.
What happens if Slack delivery fails?+
RouteForms retries temporary failures automatically. If something needs your attention, it shows a plain-English issue and a clear action like "reconnect Slack" or "pick another channel".
Can I send different answers to different Slack channels?+
Yes. Add simple rules like "When Budget is more than 50000 → send to #hot-leads". The first rule that matches wins. If nothing matches, the response goes to your default channel.
Can I still use manual webhooks?+
Yes. Manual Slack webhook setup is available under Advanced, but most people should use the one-click Slack connection.
How is this different from Zapier?+
RouteForms is built for one job: Google Form responses to Slack with routing. Rules are first-class (no paid Paths tier), agency client workspaces are built in, and the Activity view shows whether every response reached Slack. Flat monthly price, no per-task billing.
Can I use this for non-lead forms?+
Absolutely. Support tickets, feedback, job applications, event registrations, internal requests, surveys. Anything that goes through a Google Form.
How do agency client workspaces work?+
On the Agency plan, you create clients (for example, 'ABC Real Estate') and group forms under them. Each client's forms route to that client's Slack channels, and the client's page shows its forms, recent responses, and failed deliveries in one place.
What does RouteForms store?+
Form response data, rule configuration, and activity history. Slack bot tokens are encrypted at rest. We never see the contents of your Slack workspace.
How do I cancel?+
From Settings → Plan & billing. Cancellation goes through right away. Your data stays accessible at the Free plan limits.
Route every Google Form response.
Today.
Free forever — 30 Slack messages a month, and over-limit leads are held, never lost. No credit card. 2 minutes to first Slack notification.