RouteForms
Start free
Google Forms → Slack, with routing

Send Google Form responses to Slack.
Route them automatically.

Get instant Slack alerts for every Google Form submission. Add IF-THEN rules to send each response to the right channel, client, or team. No messy Zapier workflows.

Start free →See how routing works
  • 30 free responses / month
  • 2-minute setup
  • No credit card
#hot-leads · Slack
F
RouteFormsAPPToday at 6:30 PM
:inbox_tray: New form response
Client: Northbridge Realty
Form: Website Enquiry Form
Matched rule: High budget lead
Name:
Sarah Chen
Email:
sarah.chen@gmail.com
Budget:
$75,000
City:
Austin
Requirement:
Downtown 2-bedroom
View submission in RouteForms →
Built for solo founders and agencies alike
If you're solo
One form, one Slack channel, peace of mind.
  • Freelancers & consultants
  • Coaches & tutors
  • Indie SaaS founders
  • Solo realtors
  • Therapists & clinics
  • Course creators
If you run forms for clients
One dashboard, every client routed correctly.
  • Marketing agencies
  • Lead-gen agencies
  • Recruitment firms
  • Real-estate brokerages
  • Customer support ops
  • Client services teams
How it works

Live in 2 minutes. Without Zapier.

No add-ons to install. No OAuth scopes. No paid Zapier seats.

  1. 01

    Create a form in RouteForms

    Pick a template (real estate, course, clinic, recruitment, support) or start blank.

  2. 02

    Paste your Slack webhook URL

    Use Slack Incoming Webhooks. No OAuth permissions, no admin approval needed.

  3. 03

    Copy our Google Apps Script

    Paste it into your Google Form's script editor and add an onFormSubmit trigger.

  4. 04

    Receive responses in Slack

    Every submission is routed, delivered, and logged. Failed deliveries are surfaced for one-click resend.

Routing

The first rule that matches wins.

Build IF-THEN rules on form fields. Each rule routes to its own Slack destination. If nothing matches, we fall back to your default channel, so a response is never lost.

Routing rules · Website Enquiry Form4 rules
  • 1IF Budget > 50,000 → #hot-leads
    Match
  • 2IF City equals Austin → #austin-team
    Idle
  • 3IF Course contains Data Science → @ds-counselor
    Idle
  • 4IF Priority contains Urgent → #oncall
    Idle
  • Fallback · no match→ #new-submissions
Rule simulator (built in)

Paste sample submission data → RouteForms tells you which rule would fire beforeyou ship it live. No more "did I set this up right?"

#hot-leads · Slack
F
RouteFormsAPPToday at 6:30 PM
:inbox_tray: New form response
Client: Northbridge Realty
Form: Website Enquiry Form
Matched rule: High budget lead
Name:
Sarah Chen
Email:
sarah.chen@gmail.com
Budget:
$75,000
City:
Austin
Requirement:
Downtown 2-bedroom
View submission in RouteForms →
Templates

Pre-built for the forms you already run.

Pick a template when you create a form. We'll seed sensible routing rules. Tweak, test in the simulator, and ship.

Real estate

Hot leads in a hot channel

IF Budget > 50,000 → #hot-leads

Lower-budget enquiries go to a follow-up channel instead of drowning your sales team.

Course enquiry

Right counselor, every time

IF Course contains Data Science → @ds-counselor

Full Stack enquiries go to another counselor. Empty budget? Route to follow-up.

Recruitment

Sort by role or location

IF Location contains Remote → #remote-hiring

Onsite roles land with the regional team. Senior roles get pinged to the partner.

Clinic / studio

Urgent first

IF Urgency contains Emergency → #urgent-leads

Routine appointment requests go to the front desk; emergencies page the clinical team.

Support / bugs

Page on-call only for sev-1

IF Priority contains Urgent → #oncall

Everything else flows to the support queue without disturbing your engineers.

Feedback

Escalate detractors

IF Rating < 3 → #support-escalation

Promoters get a thank-you reply; detractors get a human within 5 minutes.

Why RouteForms

Basic plugins notify you. RouteForms routes, tracks, and protects your leads.

RouteFormsBasic Slack pluginZapier
Setup time 2 minutes 5 minutes 15–30 minutes
IF-THEN routing on form fields Built-in, unlimited No Paths feature, paid tier
Rule simulator before going live Yes No No
Per-client Slack destinations Yes No Manual per Zap
Delivery visibility & resend Every attempt logged Fire and forget Task history
Failed deliveries surfaced On dashboard No Email only
Free tier 30 responses / mo Varies 100 tasks / mo total
Agency dashboardToday
  • Northbridge Realty
    3 forms
    12
    all delivered
  • Bloom Academy
    2 forms
    6
    1 failed
  • City Dental Clinic
    1 form
    1
    all delivered
  • Northstar Recruiting
    4 forms
    18
    all delivered
4 clients · 37 responses today
For agencies

Every client's leads.
One dashboard.

Built for marketing agencies, lead-gen agencies, recruitment firms, and anyone running forms for multiple clients. Each client gets isolated forms, Slack destinations, and delivery views.

  • Client workspaces

    Group forms by client. Switch context with one click.

  • Per-client Slack destinations

    Each client's leads land in their channel.

  • Failed deliveries by client

    Know exactly which client has a delivery problem.

  • One bill, not 10

    Lemon Squeezy bills you once. Your clients see nothing.

Why teams switch

What changes the day you switch from Zapier.

Three early-access users. Different scale, same problem.

Indie SaaS founder
“I had a waitlist form on my landing page. The Zap broke twice in a month and I missed forty signups. RouteForms set up in four minutes. Hasn't dropped one since.”
Before
Zap broke silently
→
After
Slack ping in <1s
Independent realtor
“Hot leads ping my phone instantly because my high-budget rule routes to a separate channel. Lower-budget enquiries go to my follow-up channel. No more noise during showings.”
Before
Every lead = same alert
→
After
Hot vs. follow-up split
Lead-gen agency · 9 clients
“Replaced 9 Zaps and 3 broken Google Sheets scripts. Every client has their own Slack destination, and I see every failed delivery without digging through task history.”
Before
9 Zaps + spreadsheets
→
After
1 dashboard, 9 clients
< 2 min
to first Slack notification
$0
extra Zapier task fees
100%
of failed deliveries surfaced

Composite quotes synthesized from early-access feedback

Pricing

Simple pricing for forms that need to reach the right team.

Start free. Upgrade when you need routing rules, delivery logs, retries, and client workspaces.

Free

Test that your form actually reaches Slack. No card needed.

$0forever
  • 1 form
  • 30 notifications / month
  • Basic Google Forms → Slack
  • 7-day submission history
  • Delivery status
  • No routing rules
  • No clients
  • No failed-delivery email alerts
Start free

Free forever for one form. Grow when you're ready.

Solo

A real workflow for freelancers, coaches, and small teams.

$70/ year
$5.83 / mo · billed annually
  • 5 forms
  • Unlimited notifications
  • 10 routing rules / form
  • Rule simulator
  • 30-day delivery log
  • Failed-delivery email alerts
Start routing forms
Most popular
Pro

More forms, more rules. Built for serious usage.

$190/ year
$15.83 / mo · billed annually
  • 20 forms
  • Unlimited notifications
  • 50 routing rules / form
  • Advanced rule simulator
  • 90-day delivery log
  • Multiple Slack destinations
  • Priority failed-delivery alerts
  • Export logs
Scale form routing
Agency

For agencies running forms for multiple clients.

$490/ year
$40.83 / mo · billed annually
  • Unlimited forms
  • Unlimited notifications
  • Unlimited routing rules
  • Client workspaces
  • Client-wise Slack destinations
  • 180-day delivery log
  • Priority support
Manage client forms

14-day money-back guarantee.

All paid plans unlock routing rules, the rule simulator, and failed-delivery alerts. Billed via Lemon Squeezy.

About

What is RouteForms?

RouteForms is a Google Forms to Slack routing tool. It sends every Google Form response to Slack instantly and uses IF-THEN rules to route each submission to the right Slack channel, client, or team.

Instead of building messy Zapier workflows or maintaining custom Apps Script, RouteForms gives you routing rules, a rule simulator, delivery logs, failed-delivery alerts, and client workspaces for agencies — at a flat monthly price with no per-task billing.

For a longer, factual overview of what RouteForms is, who it's for, what it costs, and how it compares to Zapier, Make, and Google Apps Script, see the RouteForms overview.

At a glance

RouteForms vs Zapier vs Workspace add-ons

Quick comparison of the three categories of tool that actually solve this. Detailed head-to-heads are linked below.

FeatureRouteFormsZapierWorkspace add-ons
Google Forms to SlackYesYesYes
Conditional routingYes — every paid planPaths feature, Professional+Depends on add-on
Per-form delivery logYesTask history (engineer-facing)Depends on add-on
Failed-delivery retryOne click + idempotentManual replay (consumes a task)Depends on add-on
Agency / multi-client workspacesYes (Agency plan)Teams plan or one Zap per clientDepends on add-on
Pricing modelFlat $7 / $49 monthlyPer-task with overageVaries

“Workspace add-ons” covers tools like SlackQ (focused Google Forms → Slack) and Form Director (multi-destination form automation). Exact features vary by product — see the dedicated head-to-head pages below.

RouteForms vs Zapier →RouteForms vs SlackQ →RouteForms vs Form Director →Full roundup →
FAQ

Questions, answered.

Do I need to install a Google Workspace add-on?+

No. You paste a small Apps Script into your form and add an onFormSubmit trigger. We give you the script. You paste, save, and add the trigger. Takes about two minutes per form.

How is this different from Zapier?+

RouteForms is purpose-built for one job: Google Forms → Slack with routing. Routing rules are first-class (no paid Paths tier), agency client workspaces are built in, and every delivery attempt is logged with a one-click resend. No multi-step zap building, no per-task pricing surprises.

Do you support Slack OAuth or interactive buttons?+

Not in MVP. We use Slack Incoming Webhooks. Easier to set up, no admin approval needed. OAuth, channel picker, and interactive buttons (claim lead, mark contacted) are on the roadmap.

What happens when delivery fails?+

The submission is saved either way. Failed deliveries show on your dashboard as 'needs attention', and you can resend with one click. We log every delivery attempt with status code and error message.

Can I use this for non-lead forms?+

Absolutely. Support tickets, feedback, job applications, event registrations, internal requests, surveys. Anything that goes through a Google Form.

How do agency client workspaces work?+

On the Agency plan, you create clients (e.g., 'ABC Real Estate'). Each form is grouped under a client. Each client can have its own default Slack destination. Submissions, delivery logs, and failed-delivery views can all be filtered by client.

What does RouteForms store?+

Form responses (the JSON your Apps Script posts), routing rule configuration, and delivery logs. We never see the contents of your Slack workspace.

How do I cancel?+

From the Billing page. Lemon Squeezy handles cancellation immediately. Your data stays accessible at the Free plan limits.

Route every Google Form response.
Today.

Free forever for 30 responses per month. No credit card. 2 minutes to first Slack notification.

Start freeSee pricing