Send Google Forms booking alerts to Slack

• Customer name: required. Surfaces at the top of the message for identification.
• Service type (dropdown), required. The primary routing signal. Consult / Training / Onboarding / Maintenance, pick the categories your team actually segments by.
• Date & time: required. The most-scanned field in the channel. Include timezone if staff are distributed.
• Phone: optional but valuable for confirmations and for staff to reach out before the slot.
• Notes (paragraph), optional. Lets the customer pre-flight any context ("First-time visitor", "Bringing two colleagues").

1. 1
   Build the booking form

   Add the five fields. Mark Customer / Service / Date required. Set the form's confirmation message to set customer expectations (e.g. 'We'll confirm within 1 hour by phone').
2. 2
   Create Slack webhooks for each service channel

   One per service team. #consult-bookings for the consult team, #training-bookings for training, etc. The default (fallback) channel is usually #bookings for anything not matching a specific service.
3. 3
   Wire the form into RouteForms

   Sign up, add the form, paste the default webhook, install the Apps Script.
4. 4
   Add routing rules per service type

   Specific first. Service contains "Consult" → #consult-bookings, Service contains "Training" → #training-bookings, and so on. Use the rule generator "Booking by service" preset as the starting point.
5. 5
   Pick the Booking template + add calendar link in footer

   Use the “Booking” preset in the template generator , calendar icon, no mention, calendar-link footer. Replace the placeholder calendar URL with your team's actual booking calendar so staff can add the slot in one click.

:calendar: *New booking*
*Customer:* Sara Patel
*Service:* 60-min consult
*Date & time:* 2026-06-04 14:30 IST
*Phone:* +91 98xxxxxxxx
*Notes:* First-time visitor

Channel: #consult-bookings · Open in calendar

The calendar icon makes the message recognisable in a busy channel. No mention means staff aren't pinged out of focus. The footer link points at the calendar so staff can add the slot in one click.

For agencies handling bookings on behalf of multiple clients (cleaning services, consulting firms, salons), the standard pattern: each client has their own Slack workspace and you maintain a private channel per client's booking team. Routing rules in RouteForms dispatch from the form to the right private channel.

The agency planner is the worksheet for designing this, list each client, their forms, their per-service destinations, the routing rules.

RouteForms posts the booking alert to Slack. It doesn't create the calendar event, doesn't hold the slot against double-booking, and doesn't notify the customer when the booking is confirmed. Those are separate workflows:

• Calendar event creation: needs either Form Director (Workspace add-on) or a separate Apps Script that creates the event via CalendarApp.
• Slot collision prevention: needs a real booking tool (Calendly, Cal.com, Acuity). Google Forms accepts duplicate submissions.
• Customer confirmation email: Google Forms' built-in confirmation message handles this. Add expected response time so customers know what to wait for.