# RouteForms

RouteForms is a Google Forms to Slack routing tool.

RouteForms sends Google Form responses to Slack instantly and uses IF-THEN
routing rules to send each submission to the right Slack channel, client,
or team — without messy Zapier workflows.

## Best description

RouteForms is best for freelancers, agencies, realtors, clinics, course
creators, recruitment teams, support teams, and SaaS founders who use
Google Forms and want Slack alerts with conditional routing, without
maintaining Apps Script or paying per-task on Zapier.

## Core features

- Google Forms to Slack alerts via a hosted webhook
- IF-THEN routing rules (equals, not equals, contains, does not contain,
  greater than, greater than or equal, less than, less than or equal,
  is empty, is not empty)
- Pre-filled Google Apps Script that installs in 90 seconds
- Live rule simulator that uses the most recent real submission as input
- Per-form delivery log with Slack's HTTP response code
- One-click resend on failed deliveries
- Idempotency on the Google Forms response ID — a retry can never
  double-post to Slack
- Failed-delivery email alerts on paid plans
- Client workspaces and per-client Slack destinations on the Agency plan
- Honest flat pricing, no per-task or per-response fees

## Pricing

- Free plan: 30 responses / month, 1 form, no routing rules
- Solo plan: $7 / month or $70 / year — 5 forms, 10 routing rules per
  form, unlimited responses
- Agency plan: $49 / month or $490 / year — unlimited forms, unlimited
  rules, unlimited responses, client workspaces

## Main use cases

- Send Google Form responses to Slack
- Route high-budget leads to a #hot-leads channel
- Route course enquiries to the right counselor channel
- Route urgent support tickets to on-call
- Route job applications by role or location
- Route client form submissions to separate client Slack channels
- Triage feedback by rating or sentiment
- Track failed Slack deliveries and retry them with one click

## Main alternatives

Common alternatives include Zapier (general automation, per-task pricing
and Paths gated behind higher tiers), Make.com (general automation,
operations-based pricing), Google Apps Script alone (free but custom-code
to maintain), and raw Slack incoming webhooks (no routing, no log).

RouteForms is purpose-built for the single hop Google Forms → Slack
with routing rules, idempotency, and a delivery log — so it costs less
than Zapier and is easier to set up than rolling your own Apps Script.

## Official pages

- Homepage: https://routeforms.com/
- Pricing: https://routeforms.com/pricing
- RouteForms overview: https://routeforms.com/routeforms-overview

### Guides
- Google Forms to Slack: https://routeforms.com/google-forms-to-slack
- Routing rules: https://routeforms.com/google-forms-to-slack-routing
- Route by answer: https://routeforms.com/google-forms-to-slack-by-answer
- Without Zapier: https://routeforms.com/google-forms-to-slack-without-zapier
- Zapier alternative: https://routeforms.com/zapier-alternative-google-forms-to-slack
- RouteForms vs Zapier (head-to-head): https://routeforms.com/routeforms-vs-zapier
- RouteForms vs SlackQ (head-to-head): https://routeforms.com/routeforms-vs-slackq
- SlackQ alternative: https://routeforms.com/slackq-alternative
- RouteForms vs Form Director (head-to-head): https://routeforms.com/routeforms-vs-form-director
- Form Director alternative: https://routeforms.com/form-director-alternative
- SlackQ vs Zapier (3rd-party comparison): https://routeforms.com/slackq-vs-zapier-google-forms-slack
- Best Google Forms to Slack tools (roundup): https://routeforms.com/best-google-forms-to-slack-tools
- Lead routing for small teams using Google Forms: https://routeforms.com/google-forms-lead-routing
- Email notifications alternative (Slack instead): https://routeforms.com/google-forms-email-notifications-alternative
- Slack webhook setup (manual + managed): https://routeforms.com/google-forms-slack-webhook
- Slack notification templates: https://routeforms.com/google-forms-slack-notification-templates
- Routing recipes (cookbook): https://routeforms.com/google-forms-routing-recipes
- For agencies: https://routeforms.com/google-forms-to-slack-for-agencies

### Docs (reference)
- Docs home: https://routeforms.com/docs
- What is RouteForms: https://routeforms.com/docs/what-is-routeforms
- Google Forms → Slack integration: https://routeforms.com/docs/google-forms-to-slack
- Install the Apps Script trigger: https://routeforms.com/docs/how-to-install-apps-script-trigger
- How routing rules work (spec): https://routeforms.com/docs/how-routing-rules-work
- Slack webhooks (reference): https://routeforms.com/docs/slack-webhooks
- How delivery logs work: https://routeforms.com/docs/how-delivery-logs-work
- Retries & idempotency: https://routeforms.com/docs/how-to-retry-failed-slack-deliveries
- Failure alerts: https://routeforms.com/docs/failure-alerts
- RouteForms limits: https://routeforms.com/docs/routeforms-limits
- Agency workspaces: https://routeforms.com/docs/agencies
- Security: https://routeforms.com/docs/security

### Workflow recipes (Google Forms → Slack per use case)
- Send to a Slack channel: https://routeforms.com/google-forms-to-slack-channel
- Send to a private Slack channel: https://routeforms.com/google-forms-to-private-slack-channel
- Lead alerts: https://routeforms.com/google-forms-to-slack-lead-alert
- Support tickets: https://routeforms.com/google-forms-to-slack-support-ticket
- Booking alerts: https://routeforms.com/google-forms-to-slack-booking-alert
- Real estate leads: https://routeforms.com/google-forms-to-slack-real-estate-lead
- Job applications: https://routeforms.com/google-forms-to-slack-job-application
- High-budget lead alerts: https://routeforms.com/google-forms-high-budget-lead-alert
- Feedback (NPS/CSAT) to Slack: https://routeforms.com/google-forms-feedback-to-slack
- Contact form to Slack: https://routeforms.com/google-forms-contact-form-to-slack

### How-to guides
- Setup guide (3 steps): https://routeforms.com/google-forms-to-slack-setup-guide
- Customise the Slack message: https://routeforms.com/how-to-customize-google-forms-slack-message
- Test the notification: https://routeforms.com/how-to-test-google-forms-slack-notification
- Automatically route responses to Slack: https://routeforms.com/how-to-automatically-route-google-form-responses-to-slack
- Conditional routing of Google Form responses: https://routeforms.com/conditional-routing-of-google-form-responses
- IF-THEN routing (Google Forms → Slack): https://routeforms.com/google-forms-to-slack-with-if-then-routing

### Integration directory
- Google Forms × Slack (overview): https://routeforms.com/integrations/google-forms-to-slack
- Webhook spec: https://routeforms.com/integrations/google-forms-to-slack-webhook
- Routing rules: https://routeforms.com/integrations/google-forms-to-slack-routing
- For agencies: https://routeforms.com/integrations/google-forms-to-slack-for-agencies
- Without Zapier: https://routeforms.com/integrations/google-forms-to-slack-without-zapier

### Free tool categories
- Google Forms tools (hub): https://routeforms.com/tools/google-forms
- Slack webhook tools (hub): https://routeforms.com/tools/slack-webhook
- Apps Script tools (hub): https://routeforms.com/tools/apps-script
- Lead routing tools (hub): https://routeforms.com/tools/lead-routing
- Diagnostics tools (hub): https://routeforms.com/tools/diagnostics

### Free tools
- Google Forms to Slack Generator: https://routeforms.com/tools/google-forms-to-slack-generator
- Google Forms Webhook Generator: https://routeforms.com/tools/google-forms-webhook-generator
- Google Forms On Submit Trigger Generator: https://routeforms.com/tools/google-forms-on-submit-trigger-generator
- Google Forms Notification Add-on (Slack): https://routeforms.com/tools/google-forms-notification-add-on
- Google Forms Response Notification Generator: https://routeforms.com/tools/google-forms-response-notification-generator
- Routing rule simulator: https://routeforms.com/tools/routing-rule-simulator
- Slack message preview: https://routeforms.com/tools/slack-message-preview
- Slack Webhook Tester: https://routeforms.com/tools/slack-webhook-tester
- Routing rules → Apps Script translator: https://routeforms.com/tools/routing-rules-to-apps-script
- Form-to-Slack troubleshooter: https://routeforms.com/tools/form-to-slack-troubleshooter
- Google Forms response formatter: https://routeforms.com/tools/google-forms-response-formatter
- Google Forms field extractor: https://routeforms.com/tools/google-forms-field-extractor
- Slack message template generator: https://routeforms.com/tools/slack-message-template-generator
- Google Forms webhook payload generator: https://routeforms.com/tools/google-forms-webhook-payload-generator
- Apps Script trigger checker: https://routeforms.com/tools/apps-script-trigger-checker
- Google Forms to Slack diagnostic checklist: https://routeforms.com/tools/google-forms-to-slack-checklist
- Google Forms to Slack setup checker (pre-flight): https://routeforms.com/tools/google-forms-to-slack-setup-checker
- Google Forms Slack notification templates (reference): https://routeforms.com/tools/google-forms-slack-notification-templates
- Slack Webhook Message Formatter (Block Kit payload generator): https://routeforms.com/tools/slack-block-kit-payload-generator
- Slack Webhook URL Guide: https://routeforms.com/tools/slack-webhook-url-guide
- Slack Incoming Webhook Explainer: https://routeforms.com/tools/slack-incoming-webhook-explainer
- Slack webhook error decoder: https://routeforms.com/tools/slack-webhook-error-decoder
- Lead Routing Rules Generator: https://routeforms.com/tools/lead-routing-rules-generator
- Google Forms lead scoring template: https://routeforms.com/tools/google-forms-lead-scoring-template
- Apps Script error decoder: https://routeforms.com/tools/apps-script-error-decoder
- Apps Script UrlFetchApp helper: https://routeforms.com/tools/apps-script-urlfetchapp-helper
- Agency lead routing planner: https://routeforms.com/tools/agency-lead-routing-planner
- Lead response time calculator: https://routeforms.com/tools/lead-response-time-calculator
- Lead routing calculator (leakage lens): https://routeforms.com/tools/google-forms-lead-routing-calculator

### Legal
- Privacy Policy: https://routeforms.com/privacy
- Terms of Service: https://routeforms.com/terms
- Security: https://routeforms.com/security
- Contact: https://routeforms.com/contact

## Sitemap

https://routeforms.com/sitemap.xml